Your advertising budget is nothing to dismiss. The money you spend on advertising should pay off in one, two or both ways.
1. Response - Whether it comes in the form of a direct sale, a question about your product/service, or at the very least a website hit for your business, your advertising should have a direct effect on your potential sales.
2. Branding - You want your business identity in the face of your sales prospects as often as you can and in much repetition. If your customer doesn't need you now, you want them to remember you when they do.
The cost of reaching your clients shouldn't be an overwhelming percentage of your budget. The Concordium offers you the chance to get your printed advertisement to the audience you want to target. For less than what it would cost you to set up a booth at a Steampunk event (which lasts only one weekend), you can reach just as many customers (if not more) in a quality publication that will keep your company in front of their faces for years.
Advertising Rates. For as low as $100 you can purchase a full-colour advertisement in The Concordium. Because of our inexpensive rates, we do not offer classified advertising space.
the $100 column: 2.375"w x 4.875"h x 300dpi
the $150 quarter-page: 3.625"w x 4.875"h x 300dpi
the $300 half-page: 7.5"w x 4.625"h x 300dpi
the $500 full-page: 8.625"w x 11.25"h x 300dpi
the $750 inside-cover: 8.625"w x 11.25"h x 300dpi
